Where the rubber meets the road: A new way to get around in Superior

City’s new bike-share program provides two-wheeled recreation and transportation

They zig; you zag. They drive; you ride in style.

The City of Superior became the latest major U.S. market to adopt the Zagster bike-share program in mid-September, with 20 Zagster cruisers now deployed at four bike stations around town.

“We want to give people the opportunity to make healthy choices,” says Superior Mayor Jim Paine, “and have fun while they’re doing it.”

Zagster bikes, equipped with baskets and automatic front and rear lights, are available at Barker’s Island, the University of Wisconsin-Superior campus, Center City Park and the Millennium Trail head. A Bluetooth-enabled ring lock allows riders to lock their bike to secure objects, in addition to fixed station locations, allowing them to plan trips based on their destinations.

“This is a program that can be used for both recreation and transportation,” says Linda Cadotte, the city’s director of parks, recreation and forestry. “The Millennium Trail and Barker’s Island stations speak to more of the tourism and recreational components, while the university and Center City Park stations are more transportation focused.


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“We’re hoping that our residents and visitors to our city embrace the program and make good use of these bikes.”

Enbridge is committed to enhancing well-being and quality of life in the communities where we operate. This two-year bike share partnership is sponsored by Essentia Health, Dairyland Power Cooperative, Minnesota Power and Enbridge, which contributed $18,000 toward its establishment.

“Enbridge’s sponsorship of the Superior bike-share program demonstrates a unique commitment to this community,” says Mayor Paine. “This is not about advertising. This is support for a new form of transportation. This is support for an active community. This is support for the people of Superior.”

Zagster, established in 2007, operates private and public-private bike sharing systems across the U.S., with more than 200 individual programs in 35 states.